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Since 2002, we’ve evolved into an entire team of incredibly passionate animal-loving foodies that never stop striving for better, more creative and tastier solutions. We operate under a strict set of standards that I created on day one, and we work hard to keep raising the bar on quality and integrity with our human grade pet food products that continue to cause a stir across the pet food industry.

No matter how popular we become or how many products we offer, we’ll never move away from my original goal of bringing the highest quality standards of ‘people food’ to pets. It’s something we call “The Honest Difference.” We love what we do, and I hope you and your animal companions love it too!
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