NW Naturals use the same meats found at your finest natural food stores. All of their muscle and organ meats are chopped (not ground) partially frozen at the time of processing to ensure the availability of the highest quality nutrients, then individually quick frozen to keep the integrity of the ingredient quality. Their recipes are very simple, Chicken and Turkey Recipes use muscle meat, organ meats and natural raw ground bone, all from the same species. No added fruits or vegetables. A true carnivore diet!
My cat is on a very strict diet, and by trial and error, rabbit is the only protein that agrees with him, due to his health issues. I put the nibbles in a food processor and grind them into a fine powder and sprinkle it on his wet food. When I don't sprinkle Northwest Naturals on his food, he does not find it as appealing.