The Soggy Doggy Super Shammy is 5x more absorbent than regular cotton towels, so mopping up a wet or snowy dog is a snap. What’s the secret? The Super Shammy is made from millions of textured, ultra-fine strands woven together, so the surface area of this towel is like a giant sponge. Perfect for the backdoor, back of the car, rainy days, bath days, beach days too.